ELKO, NV — Chuck Bierbach, dealer principal at Elko Motor Company, was nominated for the 2021 TIME Dealer of the Year award.

Bierbach is one of a select group of 40 dealer nominees from across the country who will be honored at the 104th annual National Automobile Dealers Association Show being held virtually February 9 to 11.

The announcement of this year’s annual award was made by Viktoria Degtar, Global Chief Revenue Officer, TIME, and Doug Timmerman, president of Auto Finance for Ally Financial.

“The TIME Dealer of the Year award celebrates the country’s top dealers who understand that their businesses thrive when they give back and help their communities grow,” said Timmerman. “In short, the award recognizes dealers who do it right in their businesses and in their communities.”

Bierbach was nominated for the TIME Dealer of the Year award by Andrew MacKay, executive director of the Nevada Franchised Auto Dealers Association.

“There is nothing more rewarding than watching our employees succeed in their jobs,” said Bierbach. “It’s been an awesome feeling to hire people and watch them thrive and grow, and then be able to give them promotions with greater responsibility. It’s good for their careers and it helps our business to grow.”

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